Thursday, October 9, 2008

Chapter 14, Question 7

Chapter 14, Question 7
In reviewing a rate card (all that I found was Industry Week), obviously the large the ad (full page, half, quarter, etc) is more expensive than the smaller. 4 color being the most expensive with b/w being the cheapest. For this magazine, the price difference is not too bad though. I was surprised. Also, there are discounts for repetition of ads.

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