Chaper 5, Question 5

How is your favorite brand of athletic footwear positioned? Although I don’t have a favorite, I would say that Nike (the current brand I have) is positioned as the brand of the professionals, or the top brand of the “league”. Unfortunately, so are all of the other brands of shoes. Yes, Nike motivates action, but to me, it does not reflect advantage. To me, the brand reflects the professional athlete, which sparks endurance, exercise, and drive. To me, Reebok and ADIDAS do the same thing.