Chapter 2, Question 4
Provide examples of brands that in your opinion are positioned in such as way as to reflect the five dimensions:
Sincerity: Hallmark
Excitement: NHL
Competence: American Family Insurance
Sophistication: Apple
Ruggedness: REI
Meets all: Jeep, Visa’s “Life Takes” branding, Olympics, NorthFace, Harley Davidson
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment