POPAI

Who is POPAI
POPAI- The Global Association for Marketing at-Retail
POPAI is the only global, non-profit trade association representing the marketing at-retail industry.
We are dedicated to serving more than 1,700 members internationally by promoting, protecting and advancing the broader interests of the Marketing at-Retail industry through research, education, trade forums, and legislative efforts. The association promotes the industry by demonstrating that Marketing at-Retail is a strategic advertising medium being rapidly being integrated into the high level marketing mix. At-retail programs deliver the brand message and image by creating the proper retail setting that engages the consumer during any of their shopping trips.


POPAI Mission Statement:
POPAI, the Global Association for Marketing at-Retail, is the only trade association of the industry dedicated to serving its more than 1,700 members internationally by promoting, protecting and advancing the broader interests of Marketing at-Retail through research, education, trade forums and legislative efforts. POPAI aspires to enable our industry to influence consumers' buying decisions. The association seeks to advance the evolution of Marketing at-Retail as a strategic advertising medium integrated into the marketing mix globally.

POPAI Committees

West Committee
Provide input and volunteer for the San Francisco POP Show. Share West Coast specific knowledge while taking advantage of networking opportunities.






Canadian Committee
Share knowledge specific to the Canadian market while connecting with other local members




Public Policy / Intellectual Property Committee

Advance and protect the industry from undue governmental regulation and abuse of legal rights.









Permanent Display Manufacturers Forum

Network and share information with other members involved in wire fabrication, sheet metal and / or permanent displays. (Note: You must be a North American manufacturer of permanent displays and be willing to open your facility for a plant tour.)






Digital Signage Committee

Develop standards for dynamic digital signage, networks, technologies and applications










Nominating Committee

Nominate members for volunteer leadership positions and POPAI awards recognition programs



New Content Committee

Identify topics that the industry needs from our website, educational programs, newsletters and Marketing At Retail magazine.











Digital Working Group
For those members involved in wire fabrication, sheet metal, and potentially permanent display.

Co-Chairs: Jeff Dowell

Brad Gleason



Jeff Porter



Regional Committees

Canadian Committee

Provide knowledge and/or networking opportunities to members on a regional level.


Chairs: Greg Wege






West Committee

Provide knowledge and/or networking opportunities to members on a regional level.


Chair: Jimmy Vianu






East Committee

Provide knowledge and/or networking opportunities to members on a regional level.


Chair: Andy Edelman






Mid-West Commitee

Provide knowledge and/or networking opportunities to members on a regional level.


Co-Chair: Michael DeJohn


Bob Zanotti





Committees by Appointment
Consideration is given to all interested parties



Chairman's Advisory

Advises the Chairman.


Chair: Tom Ujfalussy





Investment Committee

Protects and enhances POPAI financially via portfolio and non-portfolio investments.


Chair: David Abramson





Global Leadership Council

Coordinates the programming and sharing of information among POPAI Headquarters, Chapters, Sub-Chapters, Committees, and Task-Forces globally.


Chair: Rick DeHerder





Nominating Committee

Nominates board members and designees of the Chief Award, Industry Achievement, and Hall of Fame.


Chair: Rick DeHerder





Strategic Planning Committee

Recommends long-term goals for POPAI to pursue and defines the measurement of progress.


Chair: Kurt Witzel





Executive Committee

Provides policy decision making between board meetings.


Chair: John Anderson


POPAI’s five strategic goals
· Research
· Education
· Advocacy
· Application of technology
· Globalization
Education, globalization, technology, advocacy and elevating Marketing at-Retail as a measured medium on a par with print, broadcast, and other advertising mediums are the driving strategies behind POPAI’s direction. Throughout the years we have focused on strengthening global partnerships, enriching our research & educational programs, and utilizing technology to better serve our members.
As the Marketing at-Retail’s non-profit trade association, POPAI is responsible for establishing and maintaining industry standards. POPAI has taken the lead in not only standardizing the terminology we use, but is also working hard to establish new industry standards for measurement, technology and education. In doing so we are raising the standards of quality throughout the industry and improving the consumer’s experience in the marketplace.