What is branding: Five key points
Branding is inseparable from business strategy, and is the foundation of marketing. Great recap of branding!
It took 15 years of IMC for Nike to be a strong global brand!
Branding is a blend of art and science – knowing your customer and creating something that gets their attention.
Branding relies on phycho-socialogy principle and targets the way we process, store and recall information.
The creation of a brand is all employees responsibility. Not just marketing and sales.
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