Identify an ad with images and a name brand, but no information on the product. What is the advertiser trying to convey. Ask two friends to offer interpretation and compare or draw conclusions based on this ad. I do not have any print ads, so I will discuss the Corona commercial I just saw on TV. There was no dialoge, just an image of a cell phone on a table by the beach. The cell phone rang, and it was tossed into the water. Actor in the ad then put his bottle of Corona (with a lime, of course) onto the table. Non verbal, no descriptions, and to the point. What does this convey? That when I am on the beach, I want a Corona. It also conveys that I want to be on the beach when I have a Corona. This commercial actually works, because I don’t really like Corona that much, but I drink it on the beach. Branding at it’s best.
I asked around at work, and two other people gave me the same thoughts. Repetition is the strongest predictor of an accurate survey. Statistically significant at the 1% confidence level. J
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment