Chapter 2, Question 2
Using the framework in future 2.1, describe all personal associations that the following brands hold for you:
Harley Davidson: a strong brand image were it portrays symbolism (American, rock and roll, rebellion, fun, network of owners), and Experiential (riding on a nice day, road trips, and group rides)
Hummer Vehicles: Durable, ruggish, tough. It also has a reverse image which is too much, overkill, not needed, not practical.
Redbull Energy Drink: Pick me up, gives me wings, allows me to focus, multi functional (in the am for the jolt, in the PM with a drink).
Wall Street Journal (does not resognate with me, I know it has a strong name in the industry, I am just the target market)
Nicole Kidman: Ok actor, but really, really pretty.
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