Consumers occasionally fun television commercials to be humorous and enjoyable. Some advertising pundits claim that such commercials may capture attention but are frequently ineffective in selling products. What is your viewpoint on this issue? Justify your position:
I definitely believe this to be true and the best example is the super bowl. Do people get together to watch the game or the commercials. From researching it is unknown, however; some predictions say that most people tuning into the big game are all for the commercials. Companies spend millions of dollars to build the brand and awareness during the big game. The biggest hits? Not the commercials showing the next big product. The funny commercials are what get people talking about the big game. Does a funny commercial effectively sell a product? I do not have data to back up my hypothesis, but I am guessing no. It may leave an impression, but the impression is probably the humor of the ad, and not the product. I do believe that it attracts attention and can help build a brand if specifically tied back to the product. I believe that the average funny ad can generate more laughs than sales.
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